Destacado 2 - David Feria

Piamonte Institute

BRANDING

The Client

The Instituto Superior Tecnológico Piamonte is a new educational institution in Ecuador.

Keywords

Branding / Design / Education / Academy

The Objective

Develop a branding system that identifies the Piamonte Higher Technical Institute as an experienced, innovative education center and is perceived with an Italian essence, as we want to bring the best of there and merge it with the best of our country, Ecuador.

The Solution

The logotype is a modern heraldic representation of a shield formed by the institute’s acronyms, where the letters IST were designed to reflect its experience through the finishing or serif. On the other hand, the counterform of the P represents a mountain whose base is three lines as a subjective representation of who starts the ascent to their goal. The number 3 was chosen because according to numerology it symbolizes expansion, agile mentality, sensitivity and talents present in every human being. All these elements are circumscribed within a rectangular area that defines the shield and at the top there are 5 stars as a symbol of quality.

At the bottom, we find the meaning of Piamonte, At the foot of the mountain or in Latin “Ad pedem montium”.

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PURIK Amazonian Beer

BRANDING

The Client

We are a pioneering brand in the production of pitahaya (fruit from the Amazon) beer, located in Palora-Ecuador.

Keywords

Branding / Packaging / Beer / Ancestral

The Objective

Design a vibrant beer brand that shows the essence of its Amazonian and ancestral origin.

The Solution

The name we have chosen for this drink is Purik, a word of Kichwa origin that means wanderer. The typography and icon were designed with a hieroglyphic appearance to emphasize the ancestral. Pitajaya is also known as the dragon fruit, for this reason, we have illustrated a dragon wrapped in leaves, shapes and colors full of energy that accentuate its origin. Its strong and vibrant personality reinforces its exotic nature.

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Mansión Santa Isabellla

Photography

The Client

La Mansión Santa Isabella is a Boutique Spa Hotel, which mixes modern comforts with historical and ancestral elements. It opened its doors in 2007 in Riobamba – Ecuador with the purpose of offering its guests a space of wellness and reconnection.

Keywords

Photography / Hotel / Spa / Architecture / Art Direction

The Objective

To create a bank of images that rescue the magic of the Mansión Santa Isabela, its architecture, its atmosphere of calm, wellness and love.

The Solution

For this project, the understanding of love as one’s own and shared, the love of the being and the environment, is the basis for the photographer’s curious gaze to find the details that surround the Mansión Santa Isabella. Spaces where to enjoy time alone or those moments we spend with those we love, come to life through the facilities of the place.

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AMPELIS Cerveza Premium

BRANDING

The Client

Cervecería Ampelis” is a new Mexican brewery located in Querétaro, Mexico. The brewery is dedicated to researching new combinations and methods to enhance flavors and improve the beer drinking experience, for national and international sales and distribution.

Keywords

Branding / Packaging / Brewery / Beverages

The Objective

Develop a brand that reflects the history of its owner, quality, trust and the research behind each product.

The Solution

The branding proposal is a visual translation of the modern experience, which is obtained thanks to the existing research behind the brewing process and gives the product confidence and solidity reflected in the typography design. The icon is an abstraction of the heart of this company, Arturo, its owner, who from an early age was known by his friends and family as “Bicho” (Bug), hence the icon is the abstraction of a beetle (bug) fused with hops. And each brand has a story to tell.

Three premium beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Dorada, the beer of the sun. Second, Triqueña, inspired by Latin women. And finally Dark, the dark beer from Cervecería Ampelis. From light to dark labels and colorful caps and gold finishes, the design of the bottles resembles the hard work and rigorous research process behind each individual beverage.

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